Venture Project a Success for Local Firm

A year-long project has paid off in a big way for Linn-Mar High School Venture students and a local company.

In the summer of 2022, Elyssa McDowell, Venture Coordinator, spoke to the MEDCO board (Marion Economic Development Corp.) and requested businesses that could provide a project for students. Rinderknecht Associates volunteered to have their RFP Brochure revamped. The brochure serves as a means to promote their team and services while standing out among competitors, according to Darby Winger, Rinderknecht’s Marketing and Engagement Manager.

The students met with Rinderknecht to understand their requirements for the brochure. Then, they divided into teams and worked on different aspects of the project. They learned Adobe Illustrator, InDesign, and digital photography. Regular communication with Rinderknecht facilitated the sharing of drafts, receiving feedback, and refining the designs.

Winger expressed her enjoyment of the experience, commending the students for their professionalism, politeness, enthusiasm, and energy. She was impressed by the technology and resources available in the classroom, as well as the collaborative environment fostered among the students.

The project provided valuable hands-on experience for the students, allowing them to get a glimpse into the life of a designer. They had the opportunity to meet with a client, gather information, work in teams, create plans, and meet project deadlines. Many students in the Digital Design strand were seniors who will be pursuing graphic design majors in college. They appreciated the experience, as it confirmed their passion and enthusiasm for their future in the field.

When asked what he would say to other businesses considering working with the Venture program Scott Pantel, Rinderknecht Vice President of Marketing stated, “I would say to every business in this community; you should give this a shot- the kids are our future.”